Live Streaming FAQ

You've got streaming questions, we've got streaming answers:
When should we start planning the live streaming component of our event?

Live streams require a lot of advance planning to make sure the logistics for your event, as well as internet infrastructure, are in place and working properly. We recommend reaching out to us as early into the process as possible, so that we can determine how to best carry out your event’s video production. To ensure we have the appropriate crew available, we request a minimum of two weeks notice to confirm our services. We can occasionally service events with less than two weeks notice, pending crew and equipment availability.

Can you stream my event from a location where there is no internet on site?

By using cellular bonding, we can stream from anywhere that has sufficient cellular LTE service. Cellular bonding is the use of multiple 4G/LTE modems from various carriers, such as AT&T, Verizon, and Sprint, and combining the signals into one strong internet connection.

What kind of venue internet connection is required for streaming?

We typically request a hardwire ethernet connection at the venue with a minimum of 10Mbps up/down in order to successfully get your stream onto the web. You can test your internet connection speeds by visiting Speedtest by Ookla.

Where can people watch my webcast?

We’ll work with you to determine which CDN (content distribution network) is best for your event.

For public-facing streams, we can broadcast to various social media accounts (such as Facebook, Youtube, Twitter, and Twitch).

For non-public events that require more security, such as corporate town halls and meetings, we can stream to enterprise-class platforms such as IBM Video Cloud, BlueJeans, Livestream, WebEx, etc. We can also embed a streaming player on your corporate intranet website.


Can people watch on their mobile devices (smartphone, tablet, etc.)?

Public streams hosted on social media platforms (Facebook, Youtube, etc.) are optimized for both mobile devices and desktop viewing.

How many cameras should we use for my event?

For simple events, such as a press conference or lecture, we recommend using 1-2 cameras to capture the presentation content. For more elaborate events, such as a panel or talk show, we recommend using at least 3 cameras: one camera to capture a wide shot of the stage, a second to grab closeups, and a third pointed at the audience.

Can you incorporate slideshows and videos into the live stream?

We can integrate various sources into your broadcast including: multiple cameras, video playback, graphics, slideshows, and remote presenters.

How does audio get into the webcast?

Clean audio is critical for a successful live stream. Have no fear, Sonic is our first name! We can provide full audio support for your event (PA system, wireless microphones, sound engineer) or we can work with a house audio system (where feasible) or third-party vendor.

Do you provide lighting support?

We do! We have everything from simple lighting kits to more complex setups, with gaffers and electricians to run them. We also have relationships with local rental houses to source items that are not in our inventory.

How long will it take to set up your production equipment?

Our setup time will depend on the scope of your event. For simple events with limited equipment, we can often set up in just a few hours prior to show time. For more complex events, we may need half a day to a full day of prep on location.

Ready to start planning your event? Have more questions?

Feel free to get in touch with us. Our email inbox is open 24/7!